Creating Residential Neighborhoods

Focus Area Residential Highrises

Vertical living offers increased benefits per square foot

Nearly 137 million people—43% of the population of the United States—live in cities of more than a million residents. These urban clusters account for just 3% of the country’s 3.8 million mi2 land area, yet they are the engines of the US economy. Of 3,143 counties, just 31 with urban areas are responsible for 32% of the nation’s GDP. This trend shows no sign of abating. A 2019 study by the McKinsey Global Institute projects that 60% of job growth will be concentrated in 25 urban centers by 2030. Future economic opportunity is linked with city dwelling.

When creating these vertical neighborhoods, our designers work closely with developers to identify the unique attributes of a particular site and its community, then align those factors with an unmet need in the market. These data points inform the creation of a strategic vision that guides the development of a distinctive visual language. The process culminates in an original building with a unique identity that differentiates it from competitors, attracts residents and commercial tenants and enhances the urban fabric.


  • Architecture
  • Building Sciences
  • Engineering
  • Housing / Hospitality
  • Interiors
  • Branding / Graphics

Assessing economic opportunities

With available land in cities at a premium, emerging metropolitan areas must densify their housing supply to shelter a rapidly growing population. Page has extensive experience in evaluating site potential, programming, architectural design and interiors for rental and condominium multifamily buildings at all scales and in multiple markets across the country.

Nighttime aerial view of a downtown with skyscrapers and street lights
© Casey Dunn Photography

Translating the value of design into dollars

The 1000 Speer residential tower, initially known as Joule Denver, is a gateway to Denver’s Golden Triangle Arts District. The 16-story, 224-unit building was carefully programmed to create a coveted address, deftly blending modern design and regional materials to reflect the area’s creative culture. The strategy proved successful; months after opening, the building sold for the highest per-unit price in Denver’s history of multifamily sales to that date.

Image of a three-wing residential highrise taken from the park across the street
© Frank Ooms / Ooms Photography

Hanging gardens of Austin

Multifamily towers are numerous in downtown Austin, but 70 Rainey has a distinctive form and amenities that set it apart. At the 12th floor, the building twists 14 degrees relative to its base, a structural feat that enhances the prime views of Lady Bird Lake and the Texas Hill Country beyond. This design feature also gives the building a unique identity on the burgeoning Austin skyline. Its location just behind the city’s Mexican American Cultural Center ensures views of the lake are protected from long-term development.

Aerial view of residential tower overlooking Lady Bird Lake and the Austin skyline
© Albert Večerka / ESTO Photographics
The park-like amenity deck has views of downtown Austin, Lady Bird Lake and the Texas Hill Country beyond.
© Albert Večerka / ESTO Photographics
  • Attracting attention from a distance While the podium aligns with the street grid, the residential tower twists precisely above an amenity deck to provide unparalleled views to Lady Bird Lake and downtown Austin. The podium below, which features an innovative vegetated façade, cocktail bar, and restaurant, energizes the Rainey Street district.
  • Park in the sky Tied directly to Austin’s vibrant outdoor culture, the 20,000 SF amenity deck offers panoramic views of Lady Bird Lake, downtown Austin and Texas Hill Country from two pool areas, an outdoor kitchen, dog park, dedicated yoga space and more. All are united by a variety of rich, warm materials and patterns that belong in the neighborhood, yet create a singular special experience.

Jewel on the horizon

A prism of emerald green glass on the Dallas skyline, the 60-story Fountain Place office tower has adorned the horizon since 1986. The original master plan called for an identical building to the west, rotated 90 degrees from the original, but this vision was never realized. More than thirty years later, a new residential tower, AMLI Fountain Place, honors the spirit of the master plan.

Aerial view of the iconic Fountain Place Tower in downtown Dallas and its new sibling Fountain Place Residences
© Page
The Dallas skyline is visible from a Fountain Place Residences amenity deck.
© Albert Večerka / ESTO Photographics
  • Paying homage to its iconic neighbor While the building's massing and signature green glass were previously planned, its form is original, using slices, folds and ridges that initiate a dialogue with the office tower and define a unique identity for what is the tallest addition to Dallas’ skyline since 1987. Fountain Place Residences is certified LEED NC v3 Gold.
  • In or outdoors, the choice is yours The interiors reflect the building’s exclusive status and the resident experience culminates in a park-like roof deck with spectacular views of downtown. The deck reinterprets the ground-level landscape design executed by Dan Kiley that connects the two buildings.
  • Advanced design thinking At 45 stories high with a complex shape, Fountain Place Residences has a remarkable solution for safely accessing the upper façade. A long, telescoping mechanical arm, or building maintenance unit (BMU), occupies a ridge of the building, retracting out of sight when not in use.

Counting upward

  • 1,122 / 162 / 2,087,760 UNITS / STORIES / SQUARE FOOTAGE IN PROGRESS IN 2019

“We needed to develop a residential tower that would be every bit as iconic as the original Fountain Place. Page was certainly the firm to integrate the exterior and interiors to create a distinctive sense of place regardless of whether the tower is experienced from a distance, within the landscaped plaza or inside the building.”

Gia Brodt

Vice President - Development at AMLI Residential

Acoma Residential Tower

  • Multifamily Executive Design Awards High-Rise Project of the Year Merit Award

70 Rainey Residences

  • SARA (Society of American Registered Architects) Honor Award
  • Multi-Housing News Excellence Awards, Gold Winner Highrise Development Category
  • ASLA (American Society of Landscape Architects) Award of Excellence in Residential Design

Austin City Lofts

  • IIDA Texas/Oklahoma Chapter Residential Design Excellence Award
  • Texas Society of Architects Design Award

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