Defining the User Experience

In our discovery and concept phase, the design team took note of the universal use of Cooper Black, a serif typeface that has an influence and place in so many cultural touchpoints, spanning every decade since the 1920s. Because of its pedigree and relevance, it has a familiarity and charm. Today, the KUTX logo is instantly recognizable and associated with the station’s person, and by using Cooper Black it subtly honors the countless artists and groups that have played such a role on the station throughout its history.

KUTX catalogs and curates the music that matters to its listeners and is a platform for content and experiences. The KUTX voice and attitude takes on a unique and special tone that those who tune in regularly instantly recognize. We wanted to craft an identity that reflected the voice that so many in Austin revere and know so well. KUTX rightly prides itself on being a platform for music that is ‘made here’, ‘played here’, and has stood the test of time.

The KUT identity was inspired by the qualities that make KUT vital and essential to the local and larger community. During the discovery and concept phase two key attributes of KUT stood out to our team and the client: Depth and Perspective. KUT engages audiences with in-depth reporting and provides many perspectives that other sources cannot. These attributes became the impetus for the visual identity, which utilizes layering and shifting viewpoints and angles.

Mosaic is a 1.9 million square foot urban neighborhood in Fairfax County, Virginia with retail; residences; a boutique hotel; Class-A office space; two parks and additional open space for gatherings. Our team collaborated with Edens, the developer, from early stages of the project thru completion – our scope included overall visioning, identity development, wayfinding, placemaking elements, storefront design criteria and experiential graphics.

Edens’ commitment to selecting suitable retailers has resulted in a rich tenant mix. We worked with individual brands to design specialty custom storefronts and retail presentation, and established design criteria to ensure quality architecture and aesthetic for future tenants. Effective tenant presentation helps establish a sense of place not just for the individual retailer but also for its neighbors and the whole district and experience.

For over 50 years the mission of People’s Community Clinic has been to “improve the health of medically under-served and uninsured Central Texans by providing high quality, affordable healthcare.” People’s began as a free clinic in a church basement and has grown to provide care to thousands. When the non-profit built a new clinic and headquarters, they engaged our team to rebrand the organization in a way that would support their mission and help tell their story.

In addition to developing a new visual identity for People’s Community Clinic, we created a messaging device whereby the word “community” could be switched out with a message, in either English or Spanish. This device offers an almost endless array of opportunities for simple, direct, mission-enforcing messaging.

Our design team created a signage and wayfinding system, donor recognition pieces and specialty graphics for the new healthcare clinic, all of which help reinforce the organization’s brand, while enhancing the visitor and user experience. We collaborated closely with project architect Studio8 during the design phase.