What's In An Address?

What’s in an address? Page Associate Principal David Euscher explains that it can actually alter a potential tenant’s perception of quality, whether in a building itself or in its immediate environment. One of his areas of specialty is repositioning existing assets to improve their value. Realty News Report has picked up on the changes to more prestigious addresses on two Page projects in downtown Houston.

The firm worked with its clients to relocate the main entries to more prominent locations of their buildings, which resulted in more prestigious addresses on the adjacent streets. In both cases, the new addresses also became the buildings' new names – and brands.

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