Herman Ellis Dyal FAIA
Principal / Creative Director
Herman Dyal has had a fascination with architecture and its relationship to the graphic arts since his days as an undergraduate at the School of Architecture at The University of Texas at Austin. In fact, it was unclear to him for a long time whether he wanted to pursue a career in graphic design or in architecture. Ultimately, he found a way to combine both, while adding branding to the mix.
Herman is a classically trained design architect who received a Masters of Architecture from Tulane University, and his early career included design positions at Skidmore, Owings & Merrill (SOM), and the prestigious New York office of Philip Johnson and John Burgee Architects. At both offices he specialized in the design of high rise structures. He saw an opportunity to create a practice that worked at the intersection of architecture, graphic design, branding, and wayfinding – expanding the nature of services in the field of architecture – which prompted him to set out on his own. As a young professional he was intimately involved in the Rice Design Alliance (Houston), where he served on the Board, was the first art director of Cite magazine, and designed countless posters and promotional materials for lecture series and other events.
In 1985, Herman co-founded Fuller, Dyal & Stamper (later known as fd2s) in Austin where he served as Design Principal and CEO. The firm grew to provide a very broad range of branding, advertising, graphic design, and wayfinding services to clients in the development, health care, aviation, technology, retail, and other industries.
In 2009, along with his wife, Carla Fraser, he established Dyal and Partners. Amongst a great variety of projects that stretch across the country and to Europe and South America, Herman has had the opportunity to design a series of personally satisfying projects for his alma mater, The University of Texas at Austin. These projects have included a new brand identity for the University, a formal entrance to the campus, the identity, signage, and experiential branding for the new Dell Medical School, and the design of posters, books, and journals for the School of Architecture.
As a sixth-generation Texan, he also found the opportunity to work on the historic Washington on the Brazos historic site to be particularly humbling and satisfying. Washington on the Brazos played a key role in the Texas Revolution as the site of the signing of the Texas Declaration of Independence. Herman and his team developed a new brand identity for the site, and a master plan, as Washington on the Brazos reasserts itself as essential to Texas history and the Texas experience. His work here builds on a significant interpretive graphics project he led at the Alamo several years ago.
Herman is involved in many civic and professional activities. He was instrumental in bringing Pecha Kucha Night, a Tokyo-based international program that presents emerging and mature architects, designers, artists, musicians and others to a loyal following. Since the local chapter’s founding, thousands have transcended traditional professional cliques to interact in a stimulating public discourse about design, creativity, and ideas. Herman also serves on the Advisory Board of AIGA, the professional association for design, and is active in AIA Austin.
His hobbies include photography and printmaking, cycling and running, fly fishing, and vintage sports cars. He also is an avid book collector, focusing primarily on design history.