Avenue 71

Gurgaon, India

Project Description

Artist Donna Baspaly has famously said, “Stay flexible to the adventure of creativity.” This is an apt description for the Page luxury multihousing project in India that was a true collaboration of Eastern and Western philosophies. The design was so successful that the first day the units at Avenue 71 were available for sale, all 723 of them sold out within one hour. Although still under construction, the project has already been awarded Gold Certification by the Ministry of Environment and Forest.

CHD, a development firm, had acquired a 16-acre parcel on which they intended to build a premier housing development in the vibrant city of Gurgaon thirty kilometers southwest of New Delhi, India’s capital city. Gurgaon has the third highest per capita income in India and is considered by many to be ”the best city in India in which to work and live.” Many major international companies have call centers there, including American Airlines, American Express, Bank of America, Coca-Cola, Ericsson, GE, IBM, Microsoft, and Oracle.

Based on a video interview selection process, CHD selected Page to work with Indian associate firm Adonis Designs to create the master plan and concept design. Their objective was to meld Western architectural knowledge with Indian lifestyle preferences for a one-of-a-kind development. Adonis provided the Page team with valuable cultural insights such as the strong Eastern preference to isolate the kitchen so that cooking odors don’t travel to the rest of the living quarters. They also made the team aware of local building requirements that differ from North America.

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Awards

Gold Certification by the Indian Ministry of Environment and Forest

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