KUT and KUTX Radio Brand Identity

Austin, TX

Project Description

Page/Dyal Branding & Graphics was engaged to develop new brand identities for KUT and KUTX, as well as create a marketing campaign for KUTX. Austin Public Radio Station KUT has been a respected source of news, information, music and entertainment for more than 50 years. Previously a single frequency, KUT acquired an additional frequency in 2013, which became KUTX 98.9. With this addition, KUT 90.5 became dedicated to news and remained Austin’s NPR Station, while KUTX 98.9 became dedicated to music. When it started, the new station adopted the same logo and identity DNA that was already established for KUT, with color as the differentiators. While the stations are often thought of as siblings that share parents, they each have their unique content, voice and personality. Page/Dyal Branding & Graphics’ charge and goal was to develop new brand identities for each of the stations that accurately portray the missions, attributes and brand voices.

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