People's Community Clinic

Austin, TX

Project Description

For 49 years the mission of People’s Community Clinic has been to “improve the health of medically underserved and uninsured Central Texans by providing high quality, affordable healthcare with dignity and respect.” When the non-profit organization decided to raise funds for and build a new 59,000-square-foot clinic to accommodate its growing services, they engaged Dyal and Partners (now Dyal Branding & Graphics, A Page Company) to develop a new brand identity which would support their mission and help them tell their story.

In addition to developing the overall look and feel of the identity, Dyal Branding & Graphics created a device whereby the word “community” could be switched out with a message, in either English or Spanish. This device offers an almost endless array of opportunities for simple, direct, mission-enforcing messaging.

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