Platform

Austin, TX

Project Description

The east side of Austin has become one of the foremost centers of creative lifestyles, culinary experiences, design, art, and all that’s new and exciting in the city. Dyal Branding & Graphics, A Page Company, was engaged by Greystar to provide creative services for a new apartment project in the area. The scope of work has included project naming; brand identity; tagline studies and copywriting; the team is currently designing project signage, placemaking elements and specialty graphics.

The name Platform leverages the project’s location next to a light rail stop, while also alluding to this being a place from which one can easily experience the whole dynamic city. The brand identity Dyal Branding & Graphics developed utilizes an eclectic mix of visual elements, giving it a kind of idiosyncratic nature which helps distinguish the project from the vast Austin rental market.

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