With this Master Plan, the City of Cedar Park sought to redevelop and revitalize a one-mile stretch of the Bell Boulevard corridor to create a gathering place and a sense of identity for the City. The primary goals were to create an economically vibrant corridor to energize the region, generate a return on investment for the City and maintain existing traffic levels while increasing pedestrian access. The study area encompassed approximately 240 acres of public and private land. Page, as a consultant on the Design Workshop-led team, was an integral part of the planning process, analyzing existing buildings and proposing typologies for various block structures. Page also assisted in benchmarking with comparative redevelopment projects. Following the Master Plan, Page was engaged by RedLeaf, the City’s selected master developer, to help refine the vision for the 50-acre catalyst site and provide text fit studies for office, retail and multifamily buildings on the site.
- 240-acre Site