Brand & Identity

The Westcott is a 315-unit high-rise designed to integrate seamlessly with its urban and natural surroundings. Positioned near Memorial Park, the Washington Ave corridor, and the quiet Crestwood neighborhood, the project harmonizes contemporary architecture with a refined interior palette. Materials emphasize durability and timeless appeal, incorporating warm woods, natural leathers, and deep greens that reference the adjacent parkland.

The University of Texas at Austin engaged Page to develop a unified and cohesive brand identity for its academic realm—one that could be applied consistently across all colleges and schools. Previously, each operated under its own unique identity, creating an inconsistent brand presence that failed to leverage the equity of the flagship institution within the University of Texas System.

Page brings deep expertise in residential and multi-family markets. In these crowded industries, standing out can be a challenge—but a strong brand identity and cohesive experience can create a compelling point of distinction. 

KUT and KUTX are pillars of Austin’s public radio landscape, each with a distinct voice and mission. KUT, Austin’s NPR station, delivers in-depth local, national, and international news, while KUTX curates an eclectic mix of music for a city that thrives on sound. Though they share a studio headquarters, each station has its own personality and loyal audience. 

The Arkansas Museum of Fine Arts' transformation began with a bold vision—one that redefined both its physical space and its identity. Page’s branding team partnered with the museum to bring this vision to life, beginning with a discovery process that engaged key stakeholders and community leaders in Little Rock. Their aspirations informed not only the institution’s evolution from the Arkansas Arts Center to AMFA but also the creation of a cohesive brand identity.