Bio
Jennifer Hebblethwaite
Principal, Director of Storytelling
Storytelling
Introduction
Every strategy starts with a good story
You do meaningful work. We make sure people understand why it matters.
From stakeholder meetings to fundraising content and team dynamics, we support the moments that matter through strategic messaging, content development, skilled facilitation, pursuit support, and interpersonal skills training. Whether working with internal or external clients, we help transform understanding into action.
By the numbers
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#1
SMPS National Marketing and Communications Award of Excellence
The Good Room received the SMPS MCA Award of Excellence in the Social Media, Podcasts category. Conceived as an internal resource and evolving into a compelling external thought-leadership platform, it drives meaningful conversations that transform perspectives about what shapes the future of the built environment
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Interpersonal skills training opportunities
Our training courses create psychologically safe environments where individuals enhance their emotional intelligence and teams elevate their interpersonal effectiveness. Through coaching, facilitated practice, and supported implementation, participants build the self-awareness and confidence needed to effectively navigate challenges, improve communication, strengthen relationships, and feel valued.
$3.1B
In pursuit support
In just one year, we supported teams in securing $3.1B in pursuits by transforming complex ideas into clear, compelling narratives. Through thoughtful messaging and empathetic coaching, we help teams build the clarity and confidence to deliver when the stakes are high.
1,000s
Of pages
From monographs to technical manuals, we’ve developed a wide range of content. But it’s not about how much we’ve written; it’s about how the work impacts projects and people.
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Services
We provide five key services that elevate communication and engagement: strategic messaging; content development, editing, and proofreading; interpersonal skills training and meeting and event facilitation; pursuit support and executive coaching; and community engagement.
Persona insight article
Personal perspective: how personas drive better design
Who are you designing for, really? Personas have evolved from simple storytelling tools into AI-enhanced, nuanced narratives that help designers see through users’ eyes. This approach brings empathy and insight to the forefront, shaping the future of human-centered design.
Strategic messaging
Storytelling helps clients clarify their voice and position in the marketplace. Whether it's a tagline, an elevator pitch, or a donor book, we craft comprehensive strategic messaging that strengthens community engagement and advances fundraising and development goals.
Great ideas deserve clear, purposeful communication
Storytelling supports projects at every scale. Sometimes that means messaging a campus plan to inspire buy-in. Other times, it’s creating donor materials that support development goals or content that positions a client at the forefront of an ever-evolving marketplace. Formats change, but our approach stays rooted in the beliefs that storytelling:
- Is strategic: It’s how people make sense of complex ideas, form emotional connections, and take action.
- Gives work meaning: Storytelling elevates people, places, and positive impacts.
- Is powerful. Clarity cuts through noise, builds trust, and generates momentum.
- Drives change. Story moves people—and people move communities.
- Is universal. Everyone has a story worth telling.
As champions of human connection, we use language to strengthen the ties between people, ideas, and place.
Podcast insights article
The podcast playbook: building trust through spoken narratives
Podcasts are a powerful tool to build trust, share expertise, and humanize design. Drawing inspiration from Page's award-winning podcast, The Good Room, dig into best practices to plan, launch, and sustain meaningful design conversations.
Design for Impact
Design for Impact: purpose-driven storytelling
The Design for Impact Report showcases Page’s advances in high-performing, healthy, and resilient design. Storytelling helps shape the messaging, gather stories, and connect audiences to the values driving Page’s commitment and approach.
HealthForward
Storytelling at the Heart of Healthcare
HealthForward gathers bold voices to reimagine healthcare’s future. Storytelling elevates the experience throughout by participating in event planning, crafting communications, serving as emcee, and teaming with Marketing to extend the symposium’s impact through social media.
Symposium feedback
Thank you for the passion, dedication, and time invested in Ripple Intent and our cohort. Saying I left energized doesn’t begin to capture how much I learned and how much I intend to do with my team and family. What your team did in two days was truly incredible.
Paul M Airey Executive Director, The Johns Hopkins Health System
Insights
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Publication
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Podcast
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Podcast
Our people
Strategic storytelling for the moments that matter
Talk with us
Complex challenges need fresh perspectives and deep expertise. Connect with our team to explore how we can help you create spaces that make a real difference.