Signage & Wayfinding

Intuitive wayfinding helps up to 80,000 people move quickly and easily through this dynamic sports and entertainment venue. The Mercedes-Benz Stadium is a multipurpose, retractable roof stadium that is home to the Atlanta Falcons (NFL) and Atlanta United FC (MLS). Page transformed the venue’s navigation into a branded and engaging fan experience.

Inspired by Atlanta’s reputation as “a city in a forest,” the design of Children’s Healthcare of Atlanta’s Center for Advanced Pediatrics amplifies natural elements to support children with complex medical issues’ healing.

The pediatric ambulatory care center brings specialists, modern technologies, and advanced research together for comprehensive outpatient pediatric care. A curved wood wall wraps up the ceiling to create an abstract, whimsical tree canopy that assists with wayfinding as visitors move through check-in and into the waiting area.

The Alief Neighborhood Center anchors one of the nation’s most diverse communities, creating a civic hub within a revitalized 38-acre urban park. Designed with extensive community input, the 70,000-square-foot center unites city services under one roof—including Houston Health, Parks, Library, and General Services Departments—while fostering engagement with the “Biggest Front Porch in Texas,” a welcoming plaza where neighbors gather.

As a purpose-driven nonprofit, The Holdsworth Center provides world-class leadership programs for Texas public school educators and district leaders at its Lake Austin Campus—a training headquarters that also serves as a restorative retreat. Page partnered with The Holdsworth Center to establish its brand identity, develop a compelling positioning and messaging platform, and design a comprehensive experiential graphics and placemaking program.

The Frost Tower is a 24-story new landmark in the bustling leisure and entertainment-oriented Central Business District of downtown San Antonio. The tower’s attached parking garage features seven levels of parking, with two entrances along different street frontages. The complex project required an extensive wayfinding system with pedestrian and vehicular touchpoints, tenant identification, and building signage. The signage system design is inspired by the iconic faceted tower design. All sign bodies are designed with custom-faceted elements that reveal contrasting finishes and sparkle under changing light.