Mercedes-Benz Stadium Wayfinding System
Intuitive wayfinding helps up to 80,000 people move quickly and easily through this dynamic sports and entertainment venue. The Mercedes-Benz Stadium is a multipurpose, retractable roof stadium that is home to the Atlanta Falcons (NFL) and Atlanta United FC (MLS). Page transformed the venue’s navigation into a branded and engaging fan experience.
Stadium signage & wayfinding
The design of the wayfinding system, guiding general admission patrons and premium (club and suite) users, draws from two key aspects of the project: one physical, the other aspirational. The folded and angular planes of the stadium's exterior skin, symbolizing speed and movement, inspired the signs’ form.
The background of the graphics was inspired by the notion of the stadium becoming an economic engine for change within the city. From this, a pattern was created based on the bird's-eye view of the facility and the idea of positive energy emanating from a central point – the stadium.
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