Kendall/Heaton Associates Frost Tower
The Frost Tower is a 24-story new landmark in the bustling leisure and entertainment-oriented Central Business District of downtown San Antonio. The tower’s attached parking garage features seven levels of parking, with two entrances along different street frontages. The complex project required an extensive wayfinding system with pedestrian and vehicular touchpoints, tenant identification, and building signage. The signage system design is inspired by the iconic faceted tower design. All sign bodies are designed with custom-faceted elements that reveal contrasting finishes and sparkle under changing light.
Successful wayfinding considers the arrival experience and overall user journey. The system acts as an extension of the building’s character and greets guests upon arrival.
High-visibility touchpoints were designed with three-dimensional facets that span across different planes and give the signage a gem-like quality.
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