Stuart Weitzman School of Design Branding
Following Stuart Weitzman’s transformational gift in 2019, the University of Pennsylvania School of Design redefined its identity—adopting a new name and brand as The Stuart Weitzman School of Design. To bring this new identity to life, Page developed a cohesive brand system that extended across print and digital materials, building signage, wayfinding, and experiential graphics at Meyerson Hall, the school’s main building.
Designed for flexibility, the new brand framework allows each department to maintain a distinct identity while remaining connected to the school’s core values. Integrated into the built environment, the refreshed brand infuses historic spaces with renewed energy, while the signature color—red—unifies the design and reinforces clear, consistent wayfinding.
The new brand strengthens the school’s presence, unites its disciplines, and ensures a lasting identity that reflects its mission, values, and future.
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Bold color guides the way
The graphics program encompasses code-required building signage, wayfinding, donor recognition, and specialty signage. The design clearly marks building floors at entry points and key circulation nodes, cutting through visual clutter with consistent, recognizable touchpoints for information.
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