Dell Medical School Identity
Before there was a building, a tree, a faculty member, or a single student, Page positioned and branded Dell Medical School. We engaged with key stakeholders to articulate the position and promise of a new medical school. The brand vision was built out in the form of buildings, curriculum, programming, experience, and graphics. Most importantly, it was reflected in the graduation of over 230 students and the training of 480+ residents and fellows.
The school promised to develop new approaches to teaching, patient care, and research—all with the greater goal of transforming medical education and healthcare delivery. To support this mission, we created the “Rethink Everything” campaign.
During the branding exercise, we identified themes, messaging, and inspiration that would be expressed in all touchpoints. Dell Medical School became the first college to utilize the re-designed University of Texas Identity.
Leading the way
Dell Medical School was the first college on campus to use the recently redesigned identity for the University of Texas at Austin, another Page branding portfolio project.
Strong messages
Brand messaging and graphics support the school’s big ideas and new approaches to healthcare.
Unexpected moments
Messages sprinkled throughout the Health Learning Building speak to the school’s values and express its brand while inspiring curiosity and discovery. Many are found in unexpected places and create small but meaningful moments. The mix of scale, materials, and impact all work together to tell a story.
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