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70 Rainey

Location
Austin, Texas
What we did
Certifications
AEGB 4-star
Size
330,000 SF, 173 Units

This 34-story tower blends modern sophistication with the eclectic energy of Rainey Street, offering 164 residences with floor-to-ceiling glass, showcasing breathtaking views of the Colorado River, downtown, and Hill Country.

Designed for both form and function, its podium integrates seamlessly into the streetscape with natural materials and lush greenery, echoing Rainey’s vibrant outdoor culture. Suspended planters and terraced gardens create a striking connection between city and nature, while expansive porches and terraces foster a true sense of community.

Above, the residential block subtly twists, aligning with the historic grid to optimize views and energy efficiency. From sleek studios to penthouse retreats, 70 Rainey embodies Austin’s signature blend of laid-back charm and upscale living. With resort-style amenities, vibrant social spaces, and an AEGB 4-Star sustainability rating, this is urban living—elevated.

Awards

  • 1
    2021 Award of Excellence, Residential Design, ASLA National
  • 2
    2021 Multi-Housing News Excellence Award, Best New Development – Unbuilt Category, Gold Award, Multi-Housing News (MHN)

Residential scale

Sensitivity to residential scale
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How do you seamlessly weave a residential tower into the fabric of a district celebrated for its charming bungalow-style restaurants and bars? Ready to tackle the challenge, Page took a three-layered approach at 70 Rainey, where each essential component—a podium, an amenity deck, and a residential block—not only plays a supporting role in harmonizing with the street’s existing character but also delivers an exceptional experience for the residents and community.

The ground level channels the spirit of Rainey Street, echoing its iconic bungalow porches and lively outdoor dining spots. Set several frontages back from the street, the design carves out inviting spaces—like a laid-back restaurant patio—that seamlessly blend into the district’s vibrant energy. A porte-cochere adds a sense of arrival, enhancing the pedestrian experience and amplifying the dynamic nightlife scene.

Above, the nine-story podium thoughtfully steps down to meet the street, creating a welcoming, human-scale connection. Deep overhangs provide shade, while window-box planters soften the edges, weaving greenery into the urban fabric. Crafted from wood, concrete, and oxidized steel, the material palette feels natural, warm, and approachable—encouraging interaction and fostering a sense of place at every level.

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Elevated Austin living

A striking fusion of sophistication, warmth, and iconic Austin views

Rising above Rainey Street, 70 Rainey is a bold expression of modern design, capturing Austin’s dynamic spirit with effortless elegance. More than just a striking silhouette, its façade plays with shifting light and color, reflecting the ever-changing Texas sky. Thoughtfully designed balconies punctuate the smooth exterior, adding depth and a connection to the outdoors.

Inside, every detail balances sophistication and warmth, creating urban sanctuaries that embrace both comfort and style. 70 Rainey seamlessly becomes an extension of Austin’s energy, designed for those who seek a refined yet relaxed way of living.

Furniture services

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Artful design, luxurious finishes—elevated living at 70 Rainey

At 70 Rainey, design shapes how people live, work, and unwind. Page designers curated luxe finishes—leather, aged brass, rich textures, and thoughtfully selected artwork—to elevate every space, enhancing the property’s amenities and crafting a refined, sophisticated living experience.

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Designed for views

Twisted architecture for stunning views

The residential volume’s purposeful 14-degree rotation sets 70 Rainey apart, aligning the tower with Austin’s historic grid while enhancing both form and function. This thoughtful shift maximizes sightlines, unlocking uninterrupted views of the skyline, Colorado River, and beyond.

More than a striking architectural move, this rotation reduces solar heat gain, improving energy efficiency and interior comfort. By prioritizing both aesthetics and livability, 70 Rainey’s distinctive twist creates a residential experience that feels intuitive, sophisticated, and seamlessly connected to its surroundings.

Sustainable features

Sustainable design, smart living—Austin’s future-ready residential tower
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Bold steps forward in green urban living

With 87% of its site devoted to outdoor space, 70 Rainey surpasses AEGB’s standards, redefining green urban living. Lush landscapes and open areas create a vibrant, pedestrian-friendly environment, seamlessly blending nature with city life.

This 35-story residential tower in Austin’s Rainey Street Historic District is designed for the future earning AEGB 4-Star rating. Built for efficiency, it features a high-performance enclosure system and taps into the district’s cooling loop to cut energy use. 

Outdoor space is maximized with a sprawling 17,000-square-foot amenity deck, lush with greenery, vegetative screen walls, and shaded gathering areas that help combat the urban heat island effect. Smart design elements—like energy-efficient glazing and strategically placed balconies—naturally reduce cooling loads.

Sustainability is woven into every detail. Low-flow plumbing saves over 1.4 million gallons of water annually, Energy Star appliances cut energy waste, and native landscaping restores local habitats. With direct access to public transit and the Lady Bird Hike & Bike Trail, residents can embrace a car-light lifestyle. A DC fast-charging station supports electric vehicles, while a community-supported agriculture drop-off connects urban living with sustainable choices.

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Talk with us

Complex challenges need fresh perspectives and deep expertise. Connect with our team to explore how we can help you create spaces that make a real difference.