Scout Strategy

The University of Texas at Austin engaged Page to develop a unified and cohesive brand identity for its academic realm—one that could be applied consistently across all colleges and schools. Previously, each operated under its own unique identity, creating an inconsistent brand presence that failed to leverage the equity of the flagship institution within the University of Texas System.

Page brings deep expertise in residential and multi-family markets. In these crowded industries, standing out can be a challenge—but a strong brand identity and cohesive experience can create a compelling point of distinction. 

Before there was a building, a tree, a faculty member, or a single student, Page positioned and branded Dell Medical School. We engaged with key stakeholders to articulate the position and promise of a new medical school. The brand vision was built out in the form of buildings, curriculum, programming, experience, and graphics. Most importantly, it was reflected in the graduation of over 230 students and the training of 480+ residents and fellows. 

The Westcott is a 315-unit high-rise designed to integrate seamlessly with its urban and natural surroundings. Positioned near Memorial Park, the Washington Ave corridor, and the quiet Crestwood neighborhood, the project harmonizes contemporary architecture with a refined interior palette. Materials emphasize durability and timeless appeal, incorporating warm woods, natural leathers, and deep greens that reference the adjacent parkland.